
StopGAP
Corpus
The first campaign to introduce the new brand and photography, not to mention the new dance piece itself, the advertising for Corpus was intended to be impactful and original.
It included various sizes of theatrical posters and an innovative DL-sized flyer that doubled up as both a postcard, making the flyer easy to distribute, and a business card sized programme of forthcoming performance dates that could be easily detached and carried in a pocket or wallet.
The campaign was hugely successful and ensured sell-out performances throughout the season.
|